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“LALA USHNAKMAL FOUNDED USHNAKMAL MOOL CHAND ALMOST 200 YEARS AGO. AND TODAY IT HAS BECOME A NAME SYNONYMOUS WITH HAUTE COUTURE AND DEDICATION. OUR IMPECCABLE QUALITY HAS HELPED THE BUSINESS TO GROW INTO THE WORKINGS OF A BRAND WHICH IS AN EPITOME IN THE INTERNATIONAL STANDARDS OF DESIGNING AND MANUFACTURING OF EXCLUSIVE WOMEN'S CLOTHING.
HAVING SERVED AT LEAST SEVEN GENERATIONS WITH GREAT PRIDE AND HONOUR, TIME SPEAKS VOLUMES ABOUT SINCERITY WHEN IT COMES TO USHNAKMALS “PARAMPARA”. AND THE HEART WARMING PHENOMENA WHICH IS RARELY SEEN THESE DAYS BRINGS TOGETHER THREE GENERATIONS OF EXPERIENCED HANDS AT OUR FLAGSHIP STORE – ONLY AT KAROL BAGH NEW DELHI – WHERE MASTER OF TRADITIONAL WEAVES – PURUSHOTTAM TANDON AND DESIGNER CREATIONS OF KAPIL TANDON AND RAJESH TANDON ATTRACT AND FASCINATE CONNOISSEUR'S FROM ACROSS THE GLOBE IRRESPECTIVE OF THEIR AGE.
THE COLLECTION IS FOUND ONLY THROUGH OUR WEBSTORE AND AT KAROL BAGH STORE. CONNOISSEUR'S ARE ADVISED NOT TO BE MISLED BY SIMILAR NAMES. OUR ORIGINALS CARRY THE SIGNATURE “PARAMPARA BY USHNAKMALS”
THE COLLECTION IS FEMININE AND SOPHISTICATED. A SCINTILLATING COLLECTION FOR THE MODERN BRIDE AND FAMILY UNFOLDS THIS SEASON AS LEHENGAS, SAREES, AND SUITS COME WITH UNIQUE “USHNAKMAL'S PARAMPARA” SIGNATURE LOOK. RAVISHING EMBROIDERIES IN RICH DETAILING ARE PLAYED WITH BEAUTIFUL COLOURS. FUCHSIA PINKS, REDS AND ORANGES AND OTHER FLAME COLOURS ARE FOR THE TRADITIONALS, WHILE A REFRESHING CHANGE FOR TROUSSEAU PIECES COME IN A BURST OF PASTELS AND AQUA TONES ON A RANGE OF FABRICS – GEORGETTES, CHIFFONS, SATINS, SATIN CREPES, SHIMMERING GEORGETTE, CHANTLIER'S LACES, SELF CREPES, TULLE', NETS, TISSUES AND TRADITIONAL WEAVES. THE LINE IS SHIMMERING WITH FORM AND STYLE. THE SAREES BRING OUT THE LOOK OF ART, AS THE WARP AND WEFT MERGE TRADITIONAL MOTIFS WITH VERY MODERN DESIGNER WORK AND COLOUR COMBINATIONS.
OUR DESIGNS ARE CONTEMPORARY WITH SYMMETRICAL AND ASSYMMETRICAL CUTS AND TONES GIVING THEM A TRULY FUSION FEEL. USHNAKMAL'S SIGNATURE RANGE “PARAMPARA” UNDERSCORES A DELICATE, REFINED FEMINITY, BREATHTAKING COLOUR COMBINATIONS AND A TWIST OF CONTEMPORARY FASHION IN VARIED CUTS AND SILHOUETTES.
WE CARRY A CLASSIC COMBINATION OF CHIC INDO-WESTERN, HAUTE SARIS, MERMAID AND FISH-CUT LEHENGAS, SHARARAS, GHARARAS AND FARSHI LEHENGAS WITH HYDERABADI DUPATTAS WITH FLARES AND ELEGANT DRESSES WORKED UPON IN OUR SIGNATURE STYLE.
LET'S TAKE YOU INTO THE WORLD OF UHNAKMAL'S PARAMPARA…………
KAPIL TANDON.
RAJESH TANDON.
PURUSHOTTAM TANDON.